Lord of the Page…

Today we celebrate a giant in the world of literature. J.R. Tolkien was a super achiever. He was a very
accomplished fellow. An academic and expert on language analysis. But it helps all aspiring writers to
remember that as brilliant as he was, he too had to face a blank page at some point. And although he did it with a full mind, that blank page was the first challenge that every author faces. His expertise in fantasy world-building eventually came down to word choice and story structure. Same as every other author, from the beginning of civilization, has had to contend. So, the next Tolkien could be out there right now, with their facial features filled in by the light of a blank screen or the light reflecting off a blank page.


I am sitting in the reflection of a screen in the aftermath of sending off my next novel, Aquasapien, to my
publisher. An 87,000-word dive into a genre that J.R. Tolkien pioneered; world-building. In my case, not
middle earth, but contemporary earth. Not Hobbits, but an evolutionary offshoot of homo sapiens,
evolved and adapted to earth’s other environment through genetic anomalies. Resulting in attributes and capacities enable them to achieve and perform incredible feats. It also makes them a target. And hence my tail… oops, er, tale.

Happy Belated and Joyous Birthday James!

Yesterday was James Patterson’s birthday. He is a monster author. And why not? I know where he came from. Same place I did. Advertising. We both were creatives in the New York ad biz. I understand the approach to story that comes from the discipline to get a message out in only 75 words or less. Thirty seconds of broadcast time that educates, motivates, and ends with a call to action, while wrapped around a USP device.

We shook hands once, at a Borders conference when my first book and his 14,345th title was coming out. I exaggerate, but like I said he’s a monster. But in point of fact, he’s a brand! Good for him!

I spend a lot of time helping good writers to become authors. Ultimately the next stop after author is BRAND. And if your brand gets big enough, your style can take a back seat. You may continue it or freely move around the literary Ouija board, without fear of rejection because your brand sells the book. He has been successful in many genres: romance novels, historical fiction, nonfiction, children’s books, and science fiction. 

But for the rest of us mere mortals, hammering out 85,000 words or so, into a compelling, satisfying manuscript is the immediate task before us, on the way to potentially becoming a brand. To that end it helps to find the common ground with those whose names are above the title, we all face the blank page. We all have no idea if what we are composing will be a great symphony or a one hit wonder. Branding aside, every book stands alone, even those in a series. So how to succeed in authoring a novel? I believe the answer is…

“I guess I write four or five hours a day, but I do it seven days a week. It’s very disciplined, yes, but it’s joy for me.” – James Patterson

That’s one more thing that I share with Mr. Patterson, and I am sure with nearly every successful author, we both consider writing a joy. Finding joy, is the key to facing that page, working out the plot, defining and building character and tying out the resolution of a brilliant conflict. Sheer Joy!

I can’t teach Joy. But when I see it in a student, I know we are more than halfway along to a better, manuscript. In a word, the whole process becomes a… joy!

Oh, one more thing, the New York Ad shop where I was a creative director/senior VP for 40 years, was Sid Paterson Advertising. No relation, and only one ‘T.’

Love is the essential empathetic connector…

It is good to remember that all Characters should possess some level of love. An easy way to identify this is to ask; who or what would they sacrifice it all for?  The landmark movie Citizen Kane had strong Character-love connections. I believe this empathetic connection to the audience is one of the reasons that keeps the film on most critics’ top ten list.  The love connection that impressed me most in the story, was an older man who recollects a girl he saw on the ferry once in his youth. He then admits there isn’t a month that goes by that he doesn’t think of her, he doesn’t even know her name,  but he has carried her with him through the years, every month!

Kane’s love, his clumsy attempts at buying love, forcing it to be a part of his life, are the tragic aspects of his love/empathy connection. These serve as setups to his ultimate love mystery, the last word he uttered on this mortal coil, “Rosebud.”

All these years later, since my first view of “Citizen Kane” on the Million Dollar Movie on Channel 9 in the ’60s, the scene in that movie that hardly a month goes by that I don’t think of is that old man, carrying that girl into old age. Here is that little sequence, brilliantly written by H.J. Mankowitz and Orson Welles: Bernstein is the seasoned citizen, Kane’s chairman of the board being interviewed by Thompson, the young reporter who is trying to unravel the Rosebud mystery.

I have been in the company of some of the most famous and Highest Net Worth Individuals on the planet. In unguarded moments of candor, they eventually get down to what they really want, (when they seem to have everything a human could ever want) namely, to be in love with someone. Sometimes it’s generic; just the need to feel that way about someone, sometimes it was specific, a person.

At moments like that, you just know that somewhere in the world, a million times over, some hard-working couple, struggling to make ends meet, facing the vicissitudes of life are holding hands and each other in their hearts. Each feeling like they are the lucky one in the relationship to have found the other. 

In my new book, I pay homage to this notion in a subplot where the sexiest actress in Hollywood, the one with the sex tape released on the internet, and two academy award nominations, tries but fails to seduce the husband of my pregnant protagonist. In that unusual, for her, outcome, (she always gets any man she chooses to act stupidly;) she has a life-changing event. One that she admits, “we only play at in movies” but she never believed actually existed; a love and commitment to one another which survives above all else.

That’s worth all the money in the world, and is invaluable when building your Character’s empathetic attraction. In my online novel writing course, From Writer to Author, I teach a lesson on building empathetic characters. I’m proud to announce that my course is now open for enrollment! Find out more at academyofcreativeskills.com or by clicking on the image below!

Editor’s Note: The actor Everett Stone, who played Bernstein, didn’t let the typo in the script pastrol stop him from saying, parasol. Proving that empathy is often more important than grammar. This is a good “first draft” lesson to would-be authors everywhere.

Cover Reveal, it’s a big deal.

One of the milestones during a pregnancy is Gender Reveal. Likewise, when birthing a book, its equivalent is the Cover Reveal.

Forgive Us Our Trespasses – Available 02/22/2022

The cover then reveals what the book is about. Hmmm. Let’s see. A woman, a gun, and an airplane cockpit. I wonder what this could possibly be about?

But then you see the author’s name. Hey, wait a minute, that guy has 4 number one bestsellers! He writes thrillers about Brooke Burrell, a former federal agent, and special operator whose exploits and successes back then, force her to live cautiously now… while she’s pregnant! Ah, back to birthing.

The essence of this 4th Brooke novel, where she applies her special brand of exemplary skills is; innocent is not a defense. When social media, the media, corrupt D.A.s, and some really pissed-off terrorists all want her to pay for the things she did in service to her country. So now your saying, “Okay got it, sounds like a good thriller, but what’s the plane got to do with it?” Ah, that’s the other part of the cover, to create that question. For that, you’ll have to read, Forgive Us Our Trespasses, the next adventure following the number one best-seller, Give Us This Day.

PS. Although the front of the book gets all the glory at one of these Cover Reveal events, I think it makes the back cover feel bad. Mainly because its ‘other’ side gets all the smiles and goo-goo’s and “Oh, -you’re-so-cute”s. Well, here’s the other side of the cover reveal!

Forgive Us Our Trespasses will be available on February 22, 2022, but you can pre-order it on Amazon here.

Thrillers that Deliver

I have been accused of authoring “Thrillers that Deliver!” Guilty, I guess, but with an explanation. So, in my own defense here goes.

To the question of how I delivered a thrilling manuscript: I have no idea!  In that, no one idea was the final idea. Therefore, like my protagonist who doesn’t know she’s unraveling a huge international conspiracy, I wrote it like that.

After I had those twist and turns in order, I went back and wrote the connective tissue with voltage that energized the “stumbling through the plot,” my main character was unknowingly doing. At any given point she had NO IDEA what was laying out before her. While she was looking over here, the real bad guys, and their horrendous deadly plan, was over there. This connective tissue informs the reader of the true peril she is in. It elevates her simplest innocent action into a hair-trigger moment of which she is unaware. 

If a mystery is a “Who done it?” Then my definition of a thriller is, “Stop who’s going to do it!” I believe the trills are more heightened it’s even better when the heroine doesn’t know she is in danger, and millimeters away from stopping them.

The other secret to delivering thrills is to see my plot as a shark in the ocean. The plot, like the shark, must keep moving or die. And just when you think it’s safe, that she can finally take a breath, NOPE!

See if I delivered again, this February when Forgive Us Our Trespasses hits the shelves.

Where were we…?

Oh yeah, right here. Right where you are now. Right where we are now…in front of our screens. Many of us can’t imagine what the last year plus would have been like without them. A time that brought new words into the lexicon. Some not so welcomed, like Comorbidity, Strains, Herd Immunity, and other here-to-fore inside baseball terms – if you played on the immunologist’s ball team. I can’t wait for the frequency of usage for those words to lessen to the point of very seldom.  

But since words are my business, here’s one; Zoom. An interesting redefined usage of a verb. It used to mean to accelerate to a faster rate of speed or to express a sudden fast change in movement. Instead, it became the verb for not going anywhere. But it did allow us to do work and meet up with distant friends (you know, the ones also in lockdown, who live across the way). As a director (another of my passions that I am lucky enough to have as a profession), Zoom has a whole different meaning. To move in closer…Ha! But I guess zooming did keep us closer.  

One way I got closer to people, who grew to mean very much to me, turned into one of the very few good moments from our time in self-quarantined solitude. Since my other passion is music, I am a drummer, have been since I was 8. Somewhere around 9, my moms skimped and saved to get me an actual drum set. (But really, I suspect, to save her pots, pans, and wooden spoons.) Now, I perform from time to time with two great musicians/entertainers, simply known as Mark and Ted. We play all kinds of music, but one of our ‘sweet spots’ is what is known as “The Great American Songbook,” standards and jazz from the uniquely American idiom of music. That genre is very appealing to folks of a certain age. Over the years, they have become a cadre of loyal fans. Almost every Friday night, at an Italian restaurant in New Jersey, we play for nearly full houses, 2-3 deep at the bar sometimes. 

And then came Corona. Tumbleweeds. Crickets. Stay home. Stay safe. Social distance. Our dear fans and friends, most of whom are all in the high-risk group, as one might expect of folks who would love oldies and pop music, were forced to sit at home every night. Gone were those sweet Friday nights when we used to all get together…

So, I gets this idea, see! Why not Zoom a live set to all our loyal following. A live stream. Right from my apartment. Right from my apartment of us performing a set just like we were in the club. Mark, Ted, and I, socially distanced 6 feet apart, plus a large HEPA filter to allow them to sing without masks. Add some digital wizardry and we ‘counted it in’ to a downbeat at 7:15 p.m. on Friday night, May 29th, 20-COVID-20. We performed for our dear friends and music fans, remotely.

The result was that 245 people “zoomed in” that night and texted during the performance. Saying, “Hi,” and thanking us for a few hours of “the way it used to be.” To my surprise, folks from as far away as Malaysia, the U.K., New Mexico, Florida, and even the Bronx (Yaaay!) streamed in. It was a labor of love, met with love and which generated much love. What a great moment in a horrible time.

The sound is a tad bit distorted, but if you like that kind of music…

As for many people whose businesses closed during Covid, creating an online business became the only way to survive. I was lucky enough to hang up a digital shingle announcing that I was available to coach writers through their manuscripts. (I happen to know a little about that.) To my amazement, my little book coaching business went very, very well. I couldn’t be happier with the response I am getting from first-time and published authors who have found my analysis and suggestions well worth my fee. (Thank you to each and every one of you for confirming that I am on the right path). In many ways, I am paying forward the kindnesses, considerate and insightful criticisms, and constructive points of which I was the beneficiary. I received good energy from generous people that led me to seven novels and three #1 bestsellers.

And, of course, when something is successful, good friends and investors step forward. We are now considering a way to avail more folks of some of the handy-dandy tips on “realizing your novel” that I impart to help writers transform into authors. Stay tuned…

Finally, not many of us got through the time of corona unscathed; I, like many of you, lost loved ones, dear friends, and acquaintances. Nothing will replace our loss, but I guess the best we can hope for is for something good to have come out of all this. I believe that some small measure of good must have come out of all our mutual sacrifices. I hope you feel the same…

Tom

Top it Like it’s Hot: The Eighth Day Tears Up the Barnes and Noble 100

The Eighth DayI’m proud to announce the first installment of the Bill Hiccock Thrilogy has crested the 50th percentile to reach #53 on the Barnes and Noble Top 100. This coincides with the start of summer reading season.

Ah, summer.

It means barbecues and tapped out kegs, but there is one cohort that is conspicuously missing. No scientists participate in this defiant disregard for the earth’s actual position around the sun because they know that summer does not actually start until the interval of time between June 201/4 June 213/4. So scientists everywhere will be abstaining from hot dogs, hamburgers and presumably beer.

QED.

Avitabile - Science vs BeerOf course the author in me can’t help but view Memorial Day as the official start of summer beach reading. This magical season has always been a time of mixed emotions for authors and publishers, who pray that people will buy their books and sit on the sands with the dust jackets on –  so everyone can see who’s reading what. It’s quite a thing in the publishing world.

Not being immune the trends of the industry, my elite marketing department has put together a Father’s Day promotion. Scientific dads will love Presidential Science Advisor Bill Hiccock – just like his dad does – even though Father’s Day falls on June 16th this year.

From June 2nd to the 16th,
The Eighth Day will be available for $.99! If that doesn’t satiate your appetite and you need more Bill Hiccock, The Hammer of God is available for just $7.99. The perfect summer read and the perfect gifts for dad…for under $10.  

You might even see some of my ads around town – the ladies up in marketing will be doing their best to make sure I won’t be able to afford any parties until after Labor Day.

In the meantime, I hope you’ll enjoy this selection of posts from my blog!

Summertime People Watching Tip: In this disputed summertime limbo, it will be easy to spot the scientists in any crowd as those not wearing white pants.

Avitabile
Tom Avitabile
https://tomavitabile.com/
tom@spadvertising.com